CARS24 Signals UAE Arrival with Its Digital Campaign on World's Tallest Tower

CARS24, one of the world’s fastest-growing e-commerce platforms for pre-owned cars has embarked upon a digital campaign by unveiling its brand story on Burj Khalifa, the world’s tallest tower. The company aims to make a paradigm shift in the UAE by taking a consumer’s car buying experience completely online. CARS24 has already sold close to 400,000 cars in other international markets.

CARS24

“With this campaign on the majestic architectural masterpiece, we wanted to inform our audience in the UAE that CARS24 has arrived. This is one of the most prestigious campaigns for us and with this, we believe that CARS24 has not only made a strong statement in the UAE but also across the world,” stated Abhinav Gupta, CEO, Gulf Region, CARS24 after launching its brand campaign on the iconic Burj Khalifa.

“With innovation at its heart, CARS24 business model is designed to challenge the traditional norms of car buying. In the 21^st century consumers can buy clothes, shoes, furniture, groceries online then why buy cars like in the 1980s. We are here to question and shift that thought process. CARS24 is the new-age way of buying pre-owned cars where a customer can select their favourite car, complete the entire payment and documentation processes, and get the car home delivered all with a click of a few buttons,” added Abhinav.

Cars on the CARS24 platform undergo a 150+ point inspection check, are refurbished thoroughly, and go through the stringent RTA test before they are listed online. Every car bought from CARS24 comes with a 7 days return policy and 2 years warranty.

“We are here to address the needs of car enthusiasts and would like to bring our global wealth of experience to the UAE. As we have done in other international markets, we will continue to bring a spectrum of cars that caters to all sections of the society in the UAE. We are here to simplify the car buying process. We are constantly striving to ensure that we incorporate all the necessary aspects in the end-to-end car buying process,” Abhinav mentioned.

Founded in 2015, CARS24 facilitates a seamless experience for UAE customers looking to buy cars by providing end-to-end solutions on the backbone of strong technology. The company is backed by marquee investors like Sequoia India, Exor Seeds, DST Global, Kingsway Capital, Unbound, Moore Strategic Ventures, and KCK. The company has raised a funding of US$400 million till date. CARS24 aims to enter the other Middle Eastern and Southeast Asian markets later this year.

The company’s exponential growth and expansion was made possible by using the product, technology, and data science to fuel growth in the pre-owned cars sector. This vision and framework further enabled the highest quality experience for customers, who were able to buy the car online right from the comfort of their homes.

About CARS24

CARS24 is the largest online transaction platform for pre-owned vehicles in India. Founded in 2015 by Vikram Chopra, Mehul Agrawal, Ruchit Agarwal and Gajendra Jangid, it offers an efficient, reliable, and hassle-free transacting experience to customers to buy and sell pre-owned vehicles (cars and bikes) as well as financing options.

Since its inception, CARS24 has built a strong technology backbone that features various first-of-its-kind offerings including an innovative auction format, a state-of-the-art proprietary inspection app, and a powerful algorithm that matches supply and demand across the country. In addition, CARS24 also features an innovative price discovery mechanism for used vehicles.

CARS24 is the first player in the Indian pre-owned vehicle industry to procure a non-banking financial company (NBFC) license and launch consumer lending business with CARS24 Financial Services and two-wheeler segment BIKES24. It is backed by marquee investors like Sequoia India, Exor Seeds (venture arm of Exor, one of the world’s leading holding companies controlled by the Agnelli Family), DST Global, Kingsway Capital (London based multi-billion US$ fund), Unbound (global investment firm headquartered in London), Moore Strategic Ventures and KCK (Silicon Valley & New York based investment firm).