Danube Home Announces Partnership with First Abu Dhabi Bank to Support National Housing Loan Beneficiaries through Baitak Hilmak Programme

Danube Home, the interior and home improvement retail wing of Danube Group, launched Baitak Hilmak program for the beneficiaries of National Housing Loan and revamped version of Danube Home’s Privileged Partners Programme (PPP), the one and only loyalty & reward program for construction contractors across the region.

With Baitak Hilmak, Danube Home shall offer exclusive benefits like additional discount, free end to end 3D interior designing services, purchase linked Gift Vouchers and loads of exclusive services to the beneficiaries of FAB NHL right from the first day of availing the National Housing Loans benefits. 

The National Housing Loan program, provides UAE nationals in Abu Dhabi, Al Ain and Western regions interest free housing loans to construct or renovate their home or purchase ready homes. First Abu Dhabi Bank, the UAE’s largest bank, facilitates this government initiative by offering to citizens building and financial management services.

This partnership is expected to bring great saving opportunities for the beneficiaries of NHL who are building their dream home in Abu Dhabi and Al Ain regions.

Also, Danube Home offers the convenience to the beneficiaries of NHL to purchase everything under one roof with a world class end to end shopping experience. Additional discounts are offered on tiles, sanitary, kitchen, electrical, hardware, furniture and all other home furnishing products exclusively for the Baitak Hilmak programme members.

Every contractor from NHL, who builds the dream home of the beneficiary, is eligible for special perks and other benefits, through Danube Home’s contractor loyalty programme - Privileged Partners Programme. On the basis of how much they purchase at the Danube Home stores, they are entitled for more accelerated benefits.

Adel Sajan, Group Managing Director, Al Danube Group, quoted “As the UAE recovers from COVID-19 pandemic, especially with the opening of the borders and the return of tourists to the UAE, we see businesses coming back to life - to the pre-COVID-19 normalcy. We, at Danube Group are also preparing to launch a number of initiatives to support the economic growth, we are definitive that this approach will help us encourage and strengthen ties between our contractors and consumers and will propel our business towards an upwards direction.”

“Baitak Hilmak Programme is one such programme, aimed at supporting our customers & contractors. Without them, we are nothing. This is a simple token of appreciation from all of us at Danube Home to our partners. I’m sure this reward program for the customers & contractors shall encourage them and build to do more for their customers and for themselves. Going forward, we would like to strengthen our engagement with our customers - whose satisfaction is what we strive to achieve.”

Shubhojit Mahalanobis, Director of Danube Home, quoted “Danube Home as a brand has a tremendous brand loyalty and customer lifetime value. This program further strengthens our commitment to continue offering great products with great prices and now added benefits as well. The secret sauce of our retail business of home improvement and interiors is the ability to offer a vast product range to the customer, as a customer focused organization we are constantly striving to provide unique offerings to grow and sustain our business, this initiative strengthens our ties with our contractors and consumers at another level. We are excited and overwhelmed with this tie up and we believe, we shall excel in our commitments of offering a seamless retail experience in its entirety, of building “THE DREAM HOME” of our clientele.”

“The customer reward programme brings us closer to our key partners - consultants, contractors, designers and customers - which help us to understand their needs better and serve them better."

“As a customer-focused organization, we want to hear more from our customers and learn from them. This way, we can grow with our customers.”

Starting off as a single showroom in Ras Al Khaimah in 2008, Danube Home has grown into the region’s favorite destination for home interior solutions because the company has successfully captured and blended the quintessential spirit of craftsmanship and design into its bewildering range of products.

Today, Danube Home is offering more than 50,000 products across 16 product-specific categories. The company has 17 showrooms and more than 5 million square feet of logistics and warehousing space.